3 Reasons Your Business Needs a Website in 2024

It surprises me every time I meet a business owner in 2024 who doesn't have a website. Those who do have a website, I feel, are doing what's right for their business, but those who don't are missing out on the huge benefits that websites can offer you.

Yes, they cost money.

Yes, they take time to create.

Yes, you have to add your branding, products, services, and info when you have it ready to launch.

But I'm a true believer that the benefits outweigh the costs that people believe websites might have. Here are 5 reasons why you might want to get a website for your business if you don't have one already.

Websites are a time and money investment to your business.

Websites cost money. But they can make you money.

And, websites cost time. But websites can save you and the customer time in the long-run.

It's all about thinking about how you can maximize your resources in the most efficient way as a business owner.

Think of a website as a time and money investment that will bring in more business for you. It's an investment that can serve as your digital business card and catalog of services that can show your customers what you can provide them.

Websites build trust and credibility

Ever checked out restaurant reviews for a place you haven't dined at before?

Of course you have.

Ever test driven a car before you signed on the dotted line?

I hope you did.

So why work with a business without knowing what they offer? Sure, you can just exist on social media like Instagram, Facebook, or TikTok. But how many customers would be able to find your business and be sure that those social media pages are actually you?

You don't have 100% control over the branding and presentation of a social media page, but you can have (pretty much) complete control and creative expression on your own website.

In my opinion, there's nothing better than having someone Google search your business and having your own website pop up as one of the top results. Having a website is a great way for people to test the waters and preview what they should expect to experience prior to working with you.

Showing people that you exist beyond social media and having a central hub of all your products and services, in the form of a website, shows that you have invested in taking your business seriously and are ready to conduct business professionally.

Websites show AND tell

I heard a quote from Tony Robbins that "the quality of your life is the quality of your communication". No matter if you think that's true or not, I definitely can see that the communication I have with businesses is directly proportional to the quality of service or product that I receive from them.

And it's not just customer service that I'm talking about.

I'm also referring to the way businesses communicate their quality, story, product/service details, and branding to me as a customer. Websites are a great way for you to communicate the things you value to your customers. I feel the clearer it is for customers to understand what you do, the better the customer-business experience will be.

So when you have your company's information is laid out for customers to see, it both shows AND tells them what you do, saving you time to do what you need to do as the business owner and letting the website do the initial communicating for you.

Of course, customers will still have questions about your services and products, but websites make it clearer and transparent for your customers to learn more about your business.

In conclusion…

There are so many other reasons why you should get a website, but my 3 reasons for now to express why you should get a website in 2024 are:

1. Websites are a time and money investment to your business.
2. Websites create trust and credibility for your business.
3. Websites show AND tell customers what you do

Are you ready to build a website for your brand or small business? Feel free to contact me or email me directly at holla@kevinbaculi.com to get started!

(Author's Note: This article was NOT AI generated! Let's keep it real.)